- $200
Email Engagement Formula: Driving Success at Every Stage of the Customer Journey
- Course
- 39 Lessons
Elevate your email game with the Email Engagement Formula.
This powerful course enables you to craft compelling emails and sequences that drive business outcomes for prospects, customers, partners... and you!
Skyrocket your Engagement Rate with strategies and frameworks used by the fastest-growing PLG SaaS startups, as well as RevOps, Sales, Marketing, and Customer Success teams around the world.
Contents
Reputation
Reputation - Authentication
Reputation - Domain & IP
Reputation - Inbox (your email address)
Reputation Resources
PreviewInbox Placement
Timing Inbox Placement
Triggered Inbox Placement
Inbox Workers vs. Inbox Users
How to Write Less Crappy Emails
How to Write Less Crappy Emails
How to Email Humans Framework
HTEH Framework (Methodology)
Email Content Overview
Message Context
AIDA Framework
BEAST Sanity Check
How to Actually Write the Email
ChatGPT Email Prompts
Subject Line Ideation
Subject Line Ideation Flow
Subject Line Ideation and Prioritization
ChatGPT Prompt Create Engaging Subject Line + Inbox Preview Combo
Subject Line Ideation and Prioritization Tools
Adding Preheader Text to Emails
Add Preheader to Gmail Emails (Browser Extension)
Sequences
Introduction to Sequences
Sequence: Required Action (Flow)
Sequence: PLG Free Trial (Flow)
Sequence: PLG Action-Review Sales Assist
Sequence: Multi-Framework Reminder (Flow)
Sequence: PLG Invite Others (Flow)
Sequence: Cancel Flow
Hacks, Gimmicks, and Tricks
"Customer Status bot" Method
FWD Gimmick (Flow)
FWD Gimmick (Description)
Email Teardowns
Epic Ego Play with no WIIFT (Don't be like this)
Email on Saturday, Closed on Sunday (Timing)
Uber thinks I'm in Brazil (Relevance)