Email Engagement Formula: Driving Success at Every Stage of the Customer Journey
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Welcome and Introduction

Welcome and Introduction to the Course (Please Watch)
What is Engagement and How do you Measure it?
How to Email Humans: Course Presentation
Scaling Email Engagement Webinar

Scaling Email Engagement Slides
Scaling Email Engagement Recording
Reputation

Reputation - Authentication
Reputation - Domain & IP
Reputation - Inbox (your email address)
Reputation Resources
Inbox Placement

Timing Inbox Placement
Triggered Inbox Placement
Inbox Workers vs. Inbox Users
How to Write Less Crappy Emails

How to Write Less Crappy Emails
How to Email Humans Framework

HTEH Framework (Methodology)
Email Content Overview
Message Context
AIDA Framework
BEAST Sanity Check
How to Actually Write the Email
ChatGPT Email Prompts
Subject Line Ideation

Subject Line Ideation Flow
Subject Line Ideation and Prioritization
ChatGPT Prompt Create Engaging Subject Line + Inbox Preview Combo
Subject Line Ideation and Prioritization Tools
Adding Preheader Text to Emails
Add Preheader to Gmail Emails (Browser Extension)
Sequences

Introduction to Sequences
Sequence: Required Action (Flow)
Sequence: PLG Free Trial (Flow)
Sequence: PLG Action-Review Sales Assist
Sequence: Multi-Framework Reminder (Flow)
Sequence: PLG Invite Others (Flow)
Sequence: Cancel Flow
Hacks, Gimmicks, and Tricks

"Customer Status bot" Method
FWD Gimmick (Flow)
FWD Gimmick (Description)
Email Teardowns

Epic Ego Play with no WIIFT (Don't be like this)
Email on Saturday, Closed on Sunday (Timing)
Uber thinks I'm in Brazil (Relevance)

Hacks, Gimmicks, and Tricks

3 Lessons