Course FAQS

Course FAQS

A lot of questions have come in about this course, so we put them here to make it easier for everyone.

Give me the TL;DR on this whole ChatGPT thing re: Customer Success

It's the greatest assistant your CSMs and Enablement people could have, and Ops can pull together some truly time-saving processes that were simply not possible months ago.

Why is this course worth $150?

Time Savings. Access to our Experience. Learning how Prompt Engineering works. A growing library of prompts to start using immediately. It's worth a LOT more than $150.


What's the real value of this course?

As a CSM, ChatGPT will make your job easier. You'll be able to do more, faster. You'll be able to actually spend time preparing and brainstorming ahead of calls. In our Impact Academy CSM training we advocate for doing that, but we know that the bandwidth isn't always there. And even if you do have time, it's sometimes hard to be creative in the way effective brainstorming takes. ChatGPT helps there.

And overcoming blank-screen syndrome - for CSMs and Enablement - where you need to write an email or come up with great subject lines and because of bandwidth and distraction issues you just can't get started. ChatGPT - used correctly - really shines here.

For Enablement, creating content that scales is challenging, and the ChatGPT helps in multiple ways; eliminating blank-screen syndrome, understanding a customer segment better, knowing their potential objections, and so much more.

And for Ops, using the prompts we present here - or new ones created from the learnings we provide - with built-in variables that can be replaced by information from the customer record that are then passed to OpenAI via API can automate all of this. From Zapier to custom programming, the possibilities are endless. But it all starts with Prompt Engineering.

What's in the course?


You can see exactly what's included here (scroll down) and even watch Hannah's Welcome and Introduction video before you purchase by tapping your finger here.

How often is the Course Updated?

So far, daily, if not multiple times per day.

Is there a Quiz?

No. It's only a "course" format since that was the best model to use in this content platform.


Why should I buy this when there's so much free information?


There's a ton out there on using ChatGPT, and more being added every day. Most of it is generic content marketing stuff, but you occasionally find niche things that are interesting.

But there is very little - if any, though that will change - that covers how to do Prompt Engineering - or use ChatGPT specifically - for Customer Success.  And even if there was, there are certainly none that approach it like this course does. 

Generally free information is used to generate leads to eventually sell you something. We're just selling you the good stuff. Easy.

Oh, so now you're a ChatGPT expert, Lincoln?


Taking that question at face value, no. Lincoln can't imagine anyone is legitimately an expert at ChatGPT yet. But he's probably done more with it than most people in CS across more companies, so the experience he has is incredibly valuable.

In general, the rapid influx of so-called "ChatGPT" experts out there speaks less about the expertise of the "experts" and more about how easy it is to get ChatGPT to do amazing things.

I don't use ChatGPT, is this course useful?


You should use it and we show you how to get an account in the course. And in the welcome video, Hannah goes over the prerequisites (which are basically none).

ChatGPT isn't' always available for me


That's not a question, but it's a legit statement. OpenAI is rolling-out ChatGPT Plus subscriptions for $20/mo, and we're seeing it available in different parts of the world. If you get the offer to upgrade, you should definitely take it.

If you decide not to upgrade or it's not an option for you, we suggest using at off-peak hours in United States time for consistent availability, but try all the time because it's getting better.

Isn't OpenAI, the company behind ChatGPT evil?

Probably. Good luck if you're trying to avoid evil companies.

Will AI take over?

Probably. So be nice when you ask it to generate output for you. Use "Please," and say, "Thank you." It will remember who was nice to it.

Prompt Engineering for Customer Success: Unlock the Power of ChatGPT

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Winter 2024 Update

  • Winter 2024 Update: Course, ChatGPT, Alternatives, and more!

ChatGPT for Customer Success Webinar Spring 2023

  • ChatGPT for Customer Success Webinar Slides
  • ChatGPT for Customer Success Webinar Recording

Welcome and Introduction

  • Welcome and Overview
  • (Presentation) The Rise of AI in Customer Success
  • Teaching Through Examples
  • Which AI tool to choose?
  • Bing or ChatGPT: Which AI Tool is Best for Customer Success
  • ChatGPT vs. AI Writers & Email Assistants
  • Definitions
  • 10,001+ Free ChatGPT Prompts
  • Feedback on the Prompts and this Course
  • What Prompt didn't work in GPT3 that works in GPT4
  • Check your Output Before Publishing, Posting, or Sharing!
  • Bard vs. ChatGPT First Impressions (Email Example)
  • Legitimate ChatGPT Alternatives
  • Course FAQS

ChatGPT-Specific Concepts and Issues

  • Get Started with ChatGPT
  • ChatGPT Does NOT Use Best Practices (by Default)
  • GPT-4 for Customer Success
  • What ChatGPT is. What it Isn't. And why that Matters.
  • How to Deal with ChatGPT GPT-4 Message Cap

Training ChatGPT for Better Results

  • Why we need to Train ChatGPT
  • ChatGPT for Customer Success: The Magic is in the Training
  • No, ChatGPT Can't Read Web Pages (We were Tricked)
  • How ChatGPT Processes External Content: An Exploration
  • The Surprising Ways ChatGPT Processes External Training Content
  • How to Train ChatGPT (Simple)
  • How to Train ChatGPT (Advanced)
  • Uncommon Sources of Training Content
  • 50 Ideas for Training Content
  • Training with Web Search Results
  • The Power of ChatGPT Chat History
  • Deprecated: Reading Web Pages vs. Directly Providing Context (Experiment)
  • Deprecated: How to Ingest Google Docs directly into ChatGPT
  • Python Code to Chunk Large Text Files for Training (Plus... ChatGPT Build this)
  • Deprecated: ChunkTrainer: Chrome Extension for Training ChatGPT
  • Creating the ChunkTrainer Browser Extension with ChatGPT

Prompt Engineering Basics

  • What is Prompt Engineering?
  • Prompts are Not Keyword Searches
  • Prompt Structure Doesn't Matter (to the AI)!
  • 5 Key Prompt Engineering Considerations
  • Prompt Engineering Mistakes to Avoid
  • Refinement Prompts

Prompts for Writing Engaging Emails

  • How to Email Humans
  • Setting the Tone of an Email
  • Choosing the Formality of the Email
  • Eliminate Common Email Cliches
  • Write an Engaging Email (Core Prompt)
  • Write an Email based on a List of Ideas
  • Write an Email from Free Form idea
  • Write an Email from Structured Input
  • BONUS: Stop Teaching their INBOX to Ignore You

Email Subject Line Ideation

  • Subject Line Ideation Flow
  • {GPT-4} Create Engaging Subject Line + Inbox Preview Combo
  • Simple Subject Line Ideation
  • Create Subject Line from Completed Email
  • Create Subject Line to Reengage Customers
  • Subject Line Structure. Psychology, & Prioritization
  • Predict Subject Line Engagement & Prioritize Testing

Prompts for Meeting Preparation

  • The Importance of Meeting Preparation
  • Prep for Call with New Customer in New Industry
  • Prep for Call with Multiple Stakeholders
  • Create an RACI Matrix for my Customer
  • Understanding Customer Cultures across Regions
  • Brainstorm Common Goals of Customer

Prompts for Brainstorming

  • The Importance of Brainstorming in Customer Success
  • Overcome Common Objections
  • Uncommon Brainstorming Ideas
  • Uncover the Real Objections
  • Uncover Threats and Opportunities
  • Uncover the Why Behind Stated Goals

Prompts for Prioritization and Analysis

  • Tell Me What to Focus on from an Email
  • Summarize Email or Article
  • Data Cleansing (Transcript Timestamp Example)
  • Deduplicate and Sort Lists
  • Formula for Calculating NRR (Excel or Sheets)
  • Generate Sample Data

Prompts for Content Ideation and Creation

  • Overview of Content Creation in Customer Success
  • Advanced Content Creation Prompts
  • Factuality, Accuracy, and Voice
  • Public-Facing Content Considerations
  • Using AI Content Detectors
  • Content Ideation Resources
  • Write an Epic Blog Post
  • Reverse Engineer a Popular Blog Post
  • Generate a Case Study
  • Generate a Webinar Outline
  • Generate a Training Video Script
  • Generate a Knowledge Base Article
  • Generate a Blog Post Outline
  • Generate an Infographic Outline
  • Generate a White Paper Outline
  • Generate a Twitter Thread
  • Generate an Agenda for a Live Event
  • Using ChatGPT to Create Customer Success Playbooks
  • Using ChatGPT for Commenting on LinkedIn
  • Using ChatGPT to Create a Browser Extension