Definitions

Definitions

Artificial intelligence (AI): The branch of computer science that deals with creating machines that can perform tasks that normally require human intelligence, such as understanding natural language or recognizing images.

Auto-completion: The feature of a large language model like GPT that suggests the most likely next word or phrase based on the input given.

Chatbot: A computer program that simulates conversation with human users, often powered by large language models like GPT.

ChatGPT: ChatGPT is a chatbot developed by OpenAI and launched in November 2022. It is built on top of OpenAI's GPT-3 family of large language models and has been fine-tuned using both supervised and reinforcement learning techniques.

Content generation: The ability of a large language model like GPT to generate text or other content based on a given prompt, such as writing a blog post or product description.

Deep learning: A type of machine learning that uses neural networks to process and learn from large amounts of data, often used in large language models like GPT.

Fine-tuning: The process of customizing a pre-trained model, such as GPT-3, to a specific task or domain by training it on additional data.

Generative model: A type of machine learning model that can generate new data, such as text or images, based on existing examples.

Generative Pre-trained Transformer 3 (GPT-3): An autoregressive language model released in 2020 that uses deep learning to produce human-like text. Given an initial text as prompt, it will produce text that continues the prompt.

Language model: A type of model that is trained to predict the probability of the next word in a sequence of text, often used in large language models like GPT.

Language translation: The ability of a large language model like GPT to translate text from one language to another, such as translating English to Spanish.

Large language models (LLMs): Neural network models trained on large amounts of text data to perform tasks such as text generation, language translation, or question answering.

Natural language: The language that humans use to communicate with each other, such as English or Spanish.

Natural language processing (NLP): The branch of AI that deals with the interaction between computers and human language, such as understanding or generating human-like text using LLMs.

Neural network: A type of machine learning model that is designed to simulate the structure and function of the human brain, often used in large language models like GPT-3.

OpenAI: An artificial intelligence research laboratory consisting of the for-profit OpenAI LP and the non-profit OpenAI Inc.

Personalization: The feature of a large language model like GPT that can customize its output based on the user's preferences or past interactions.

Prompt: The input given to a large language model like GPT to generate a specific output, such as a question or a statement.

Prompt engineering: The process of crafting an input or prompt for a large language model like GPT to generate a specific output, such as writing a product review or creating a chatbot response.

Question answering: The ability of a large language model like GPT to answer questions based on a given prompt, such as answering factual or opinion-based questions.

Reinforcement learning: A type of machine learning where the model learns through trial-and-error by receiving feedback in the form of rewards or penalties for its actions.

Sentiment analysis: The process of using a large language model like GPT to determine the emotional tone of a piece of text, such as identifying whether a product review is positive or negative.

Supervised learning: A type of machine learning where the model is trained on labeled data, where the correct outputs are already known.

Text generation: The process of using a large language model like GPT to generate new text based on a given prompt or input.

Text summarization: The ability of a large language model like GPT to summarize a long piece of text, such as an article or document, into a shorter summary.

Transformer: A type of neural network architecture that is commonly used in large language models like GPT, and is designed to handle sequential data and capture long-range dependencies.

Voice assistants: Digital assistants that use large language models like GPT to perform tasks or answer questions for users using spoken language, such as Apple's Siri or Amazon's Alexa.

Prompt Engineering for Customer Success: Unlock the Power of ChatGPT

Buy nowLearn more

Winter 2024 Update

  • Winter 2024 Update: Course, ChatGPT, Alternatives, and more!

ChatGPT for Customer Success Webinar Spring 2023

  • ChatGPT for Customer Success Webinar Slides
  • ChatGPT for Customer Success Webinar Recording

Welcome and Introduction

  • Welcome and Overview
  • (Presentation) The Rise of AI in Customer Success
  • Teaching Through Examples
  • Which AI tool to choose?
  • Bing or ChatGPT: Which AI Tool is Best for Customer Success
  • ChatGPT vs. AI Writers & Email Assistants
  • Definitions
  • 10,001+ Free ChatGPT Prompts
  • Feedback on the Prompts and this Course
  • What Prompt didn't work in GPT3 that works in GPT4
  • Check your Output Before Publishing, Posting, or Sharing!
  • Bard vs. ChatGPT First Impressions (Email Example)
  • Legitimate ChatGPT Alternatives
  • Course FAQS

ChatGPT-Specific Concepts and Issues

  • Get Started with ChatGPT
  • ChatGPT Does NOT Use Best Practices (by Default)
  • GPT-4 for Customer Success
  • What ChatGPT is. What it Isn't. And why that Matters.
  • How to Deal with ChatGPT GPT-4 Message Cap

Training ChatGPT for Better Results

  • Why we need to Train ChatGPT
  • ChatGPT for Customer Success: The Magic is in the Training
  • No, ChatGPT Can't Read Web Pages (We were Tricked)
  • How ChatGPT Processes External Content: An Exploration
  • The Surprising Ways ChatGPT Processes External Training Content
  • How to Train ChatGPT (Simple)
  • How to Train ChatGPT (Advanced)
  • Uncommon Sources of Training Content
  • 50 Ideas for Training Content
  • Training with Web Search Results
  • The Power of ChatGPT Chat History
  • Deprecated: Reading Web Pages vs. Directly Providing Context (Experiment)
  • Deprecated: How to Ingest Google Docs directly into ChatGPT
  • Python Code to Chunk Large Text Files for Training (Plus... ChatGPT Build this)
  • Deprecated: ChunkTrainer: Chrome Extension for Training ChatGPT
  • Creating the ChunkTrainer Browser Extension with ChatGPT

Prompt Engineering Basics

  • What is Prompt Engineering?
  • Prompts are Not Keyword Searches
  • Prompt Structure Doesn't Matter (to the AI)!
  • 5 Key Prompt Engineering Considerations
  • Prompt Engineering Mistakes to Avoid
  • Refinement Prompts

Prompts for Writing Engaging Emails

  • How to Email Humans
  • Setting the Tone of an Email
  • Choosing the Formality of the Email
  • Eliminate Common Email Cliches
  • Write an Engaging Email (Core Prompt)
  • Write an Email based on a List of Ideas
  • Write an Email from Free Form idea
  • Write an Email from Structured Input
  • BONUS: Stop Teaching their INBOX to Ignore You

Email Subject Line Ideation

  • Subject Line Ideation Flow
  • {GPT-4} Create Engaging Subject Line + Inbox Preview Combo
  • Simple Subject Line Ideation
  • Create Subject Line from Completed Email
  • Create Subject Line to Reengage Customers
  • Subject Line Structure. Psychology, & Prioritization
  • Predict Subject Line Engagement & Prioritize Testing

Prompts for Meeting Preparation

  • The Importance of Meeting Preparation
  • Prep for Call with New Customer in New Industry
  • Prep for Call with Multiple Stakeholders
  • Create an RACI Matrix for my Customer
  • Understanding Customer Cultures across Regions
  • Brainstorm Common Goals of Customer

Prompts for Brainstorming

  • The Importance of Brainstorming in Customer Success
  • Overcome Common Objections
  • Uncommon Brainstorming Ideas
  • Uncover the Real Objections
  • Uncover Threats and Opportunities
  • Uncover the Why Behind Stated Goals

Prompts for Prioritization and Analysis

  • Tell Me What to Focus on from an Email
  • Summarize Email or Article
  • Data Cleansing (Transcript Timestamp Example)
  • Deduplicate and Sort Lists
  • Formula for Calculating NRR (Excel or Sheets)
  • Generate Sample Data

Prompts for Content Ideation and Creation

  • Overview of Content Creation in Customer Success
  • Advanced Content Creation Prompts
  • Factuality, Accuracy, and Voice
  • Public-Facing Content Considerations
  • Using AI Content Detectors
  • Content Ideation Resources
  • Write an Epic Blog Post
  • Reverse Engineer a Popular Blog Post
  • Generate a Case Study
  • Generate a Webinar Outline
  • Generate a Training Video Script
  • Generate a Knowledge Base Article
  • Generate a Blog Post Outline
  • Generate an Infographic Outline
  • Generate a White Paper Outline
  • Generate a Twitter Thread
  • Generate an Agenda for a Live Event
  • Using ChatGPT to Create Customer Success Playbooks
  • Using ChatGPT for Commenting on LinkedIn
  • Using ChatGPT to Create a Browser Extension